Skip to content
Contact us
Black History MONTH

Black Creators are Shaping Influencer Marketing 🌟

Brands want to ensure that they are creating truly diverse Influencer Marketing campaigns - but often miss the insight into the cultural impact that Black creators have on social media.
Industry Panel Event

Last November, we held an industry panel event at 180 Strand Soho House, bringing together creators and core players in the industry including Rosie Festus (Magnum), Hayel Watermberg (Word on the Curb), Creator Ehis Ilozobhie and Creative Strategist Jennifer Adetoro.

Discussing topics such as the do’s and don’ts of working with creators during Black History Month, how brands should be more open to working with Black creators all year round and the influencer racial pay gap.

Black-Creators-Are-Shaping-Influencer-Marketing
BLACK CREATORS ARE SHAPING INFLUENCER MARKETING

The Learnings 🔎

Ready to get started?

Nulla quis lorem ut libero malesuada feugiat. Nulla quis lorem ut libero malesuada feugiat. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui.

Nulla quis lorem ut libero malesuada feugiat. Nulla quis lorem ut libero malesuada feugiat. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui.

Nulla quis lorem ut libero malesuada feugiat. Nulla quis lorem ut libero malesuada feugiat. Vestibulum ac diam sit amet quam vehicula elementum sed sit amet dui.

 

 

 

 

Get in touch
Black-Creators-Event-Design-2
  • Brands aren’t missing the mark, they don’t intend to hit the mark. Brands not making an effort to engage with consumers from this community results in a failure to engage with anyone.
  • The Black pound was £3 billion in 2003 and today is now worth £300 billion.
  • Brands can engage with the Black community outside of just activating during Black History Month. A big signpost for brands that are genuine in their relationships with the Black community are brands that include Black creators in their bigger campaigns across the year.
  • Curb the influencer pay gap by being transparent.
  • Make sure black voices are heard and amplified both in-house and when working with creators.
  • Grow with creators. Learn from positive initiatives such as YouTube Black and PrettyLittleThing’s consistent long-term collaboration with Nella Rose.
FIND OUT MORE

Resources 💡

7 Black creators redefining the influencer space
7 Black creators redefining the influencer space

Digital Voices celebrate the Black Creators who are shaping the Influencer Industry through inspiring creativity and innovation. Explore the faces making their mark.

Read more
The power of inclusive marketing in creator campaigns
The power of inclusive marketing in creator campaigns

During Black History Month, we are highlighting the importance of the long-term practice of Inclusive Marketing.

Read more
How brands can partner more effectively with black creators
How brands can partner more effectively with black creators

We sat down with core industry players to discuss the impact Black Creators have. Discover some of the key takeaways from the event.

Read more
Chloe-Downes-Interview-BHM
People use diversity as a buzzword without understanding what is means

Chloë Downes, Founder of SHFT, discusses how her team are disrupting the Influencer Marketing space to bridge the gap between using diversity as a ‘tick box’ and authentic partnerships

Read more
LinkedIn Personal