The Perfect Pair: How Creator Ads Supercharge Your Influencer Strategies

Event Details

Tuesday 3rd September 2024 
09:00 - 11:00 
180 Strand, Soho House, London, WC2R 1EA 

About this event 

Creator Paid Ads should not be slept on. 

Influencers are a production shortcut to platform-first creative that performs. Did you know that specific branded content in collaboration with creators drives…

• +122% higher 2s view-through rate
• +27% higher ad recall
• +93% higher engagement rate

We’re pleased to invite you to our breakfast event where we will deep dive into how Creator Ads will supercharge your influencer strategies. 

From initial strategy to measuring campaign success, our expert panelists are ready to introduce newcomers to the world of Creator Ads, debunk common myths about the new era of Paid Media, and provide you with case studies and inspiration from the brands that are already winning.

Digital Voices’ dedicated Paid Social team will be joined by Nisha Mathews, Creative Strategist at YouTube, Lauren Payne, Digital Engagement Lead at Colgate-Palmolive, and Elise Ivens-Barnes, European Content and Marketing Communications Manager at Panasonic, and Content Creator, Callux. 

You'll learn

• The debunked answers to the common myths about Creator Ads (spoiler: they drive results)
• Next steps for creating best-in-class Creator Ads perfectly optimized to succeed across Meta, TikTok, and YouTube 
•  Discover tried and tested examples to gain inspiration for your next campaign