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2023 trends REPORT

What’s Next in Influencer Marketing? 🤔

This report highlights the key trends we will see in Influencer Marketing in 2023, and how brands can use this information to drive sales.

Trends 2023

Influencer Marketing soared in 2022. Brands finally woke up to the power of TikTok and short-form video for brand awareness, Instagram Reel’s educational power and YouTube’s ability to drive conversions.

Influencer marketing moved away from being a last minute add-on to the PR team, to having their own in-house specialists and agencies.

But we’ve still got a long way to go!

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TRENDS REPORT 2023

Key Trends Preview💡

Communities over Personas
Scroll Stopping Ads
UGC
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2023 Trends report

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